San Diego Photographer. family portraits, Wedding Photography, Model's Portfolio, advertising, Quinceanera's. Special events?
I received my first camera learning all I could about the world of Photography. I knew the camera would tell my story. The love I have for my home city Imperial Beach San Diego inspires my work. I have also travelled across the United States, recording images of gorgeous beachscapes, cloudscapes, landscapes, beautiful people from other states and journaling my unique and wonderful expeditions from coast to coast.
Living in Imperial Beach San Diego, California. I'm surrounded both by natural beauty and interesting people. I photograph everything from our beautiful beaches, cloud scapes, sunrise, sunsets and landscapes, to families with children and young adults - the heartbeat and currents of our life. I use my camera to document the world and then print images with a focus on the magic I find in daily life.
Through my prints and photo books, I invite you to bring bits of this story into your life and home. New prints are released regularly, so check back often. We offer photography workshops, Lightroom workshops, Photo Shop workshops, live photo shoots, off camera High Speeds Sync Flash Photography workshops, individual photography class settings, photo walks, sales, Business Models, and trade shows.
Our services include Lifestyle Photography,
Wedding Photography, Wedding Albums, Family and Pet Portraits. Individual Portraits. Model's Portfolio, Glamour Shots. Annual Portrait Program. Baby Picture Portraits. Restaurant menu items portraits, Maternity Portraits, High School Senior, College Graduation Portraits, Child Portrait, Quinceañera Portraits, Birthdays, Baptism, Website photos, Commercial and advertising photo shoots.
This is just to name a few of the many Photo Shoot services available for our customers.
Showcase your family's personality by exploring fun family photo ideas for Spring 2019. Whether you pose by the fire or prefer a beach scene, make it a unique family photo shoot.
We now offer the Magic Mirror photo Booth, the latest photo booth concept. Launched in 2016 the Mirror Booth is sweeping the nation. This glamorous selfie mirror captures full length photos using a touch screen reflective screen. Strike a pose then customize pictures using the on-screen paint pad. Your pictures are printed in less than 10 seconds. Email us for more details?
We now offer Canvas Printing for our customers here at Rick Edra Photography. Inquire for more information on sizes and pricing?
You can find me on www.Lessons.com link below:
<br><a href="https://lessons.com/ca/san-diego/photography-classes/" target="_blank"><img src="//cdn.lessons.com/assets/images/tmp/lessons-2019.png" width="150"></a><br>
Why Is Professional Photography For Your Business So Important? Click the link below to find out why?
December 15th. 2019 Engagement photo shoot at Coronado, with the Gondola Company Sunday evening.
January 5th. 2020 Diamond 60th. Wedding Anniversary photo shoot at Humphreys by the bay... Shelter Island, San Diego.
January 12th. 2020. Bridal Bazaar wedding event at the San Diego Convention Center. Come out and visit me at Booth #408.
January 30th. Engagement photo shoot at Imperial Beach Pier.
February 6th. Engagement photo shoot at Imperial Beach Pier.
February 15th. wedding photo shoot at Santa Ana, Orange County.
February 16th. family portrait at San Clemente, Orange County.
February 20th. Engagement Photo Shoot, Imperial Beach Pier.
February 22th. Engagement Photo Shoot with The Gondola Company at Coronado Cays.
2-23-2020 Bridel photo shoot with Tavia at sunset. Location Imperial Beach Pier.
March 4th. Dr. Luo's Dental office photo shoot at Imperial Beach Pier.
Eloisa - Rick!!!! Omg. Beautiful. Thank you. Everything we could have wanted. Thanks so much! After tomorrow, I'm sharing on social media.
Catherine - @rickedraphotography thanks so much - such a great compliment from the master of sunset shots in San Diego 😎❤️
It was my pleasure! You definitely made the day fun! I can’t wait to see the rest of the pictures!! Your photos have such a beautiful, artistic quality. ❤️😊🌅
Wow! I just took a quick look at your photos. They are gorgeous!! I'm blown away by how beautiful the pictures are! Sunday I'll be going through the pictures again. Emily & I had so much fun that day. Thank you for making it a really special experience! You're an incredibly talented photographer, Rick, with a wonderful way of making everyone feel at ease. Truly a gift!!
I really love this photo! I’ve been in the wedding industry a long time doing hair styling and seen a lot of photography, but nothing like this picture. Looks like a painting.
juliofsouto commented: You're welcome @rickedraphotography! Your gallery is awesome!! 🙏✌️👍
Oh my goodness, these are gorgeous! Rick, you weren't kidding about the gondola photos. That picture could be in a magazine!
Thank you so much for the preview! I can't wait to see the rest! Sharon
charlottekirkemannobel Incredible ❤️❤️❤️
@tlisacat_ Beautiful shot 😊😊😊😊📸👌🌞✨
@rosa.lopezzapata Absolutamente fantástica!!!!👌👏💕👌💕👌💕👍👍👍
@krissel76 Awesome🇳🇴✌@stefanchristiaansmuts So good!
@ever.exploring This is amazing !
whatsthecraicrocky I love that sky!
elvira_hernandez.ramos So beautiful. 💙💙💙💙💙💙💙💙☁☁☁☁☁☁☁☁💖💖💖💖💖💖💖💖👌👌👌👌👏👏👏👏
pengy_82 Great pics, Rick !!! ❤️
picsofmynorth Lovely family photos!
dr_wakeenWell done 👍🏼👍🏼
We offer 30 minute internet social media head shot photos for email, screen savers, Facebook and Instagram for our customers at a discounted price of $50.00.
No prints or high resolution files come with this service package.
Prints may be purchased at an additional cost. Images will be delivered via Pixieset.com, email or CD. Contact us if you have any questions?
Check our events calendar for photo walks near you? Free no charge to meet up with us as we video tape our event, capturing landscapes and cloudscapes here in the beautiful city of San Diego California.
We provide printing services in house with a quality Canon Pro 2000 Printer The 24-inch image PROGRAF PRO-2000 printer is designed to exceed expectations for image quality and color consistency in a large format printer. The use of new a 1.28-inch wide 12-channel integrated compact print head, LUCIA PRO ink set plus Chroma Optimizer, a high-precision mechanical platform and the L-COA PRO high-speed image processing engine achieves a balance between high-speed printing and exceptional print quality.
These unique Canon technologies and innovations establish the foundation for an ultra-high quality photography imaging solution that is available only from Canon. Powered by a Canon-to-Canon workflow that links images captured with an EOS Digital Camera and printed on an image PROGRAF PRO Series printer, the result is a solution that delivers prints that capture the moment and emotion of the original image. The overwhelmingly high print quality produced by this input to output solution is called Crystal Fidelity. Please email us for more information?
Email us for more photography services and additional photo packages available?
We now offer fantastic video - videography Services for our clients. Our videographer is Cesare Farfan.
Also, we now offer photo image retouch with Photos that you love and you'll want someone or something removed from an image file photo you may have?
Send us your photos that needs fixing or repairs? We will fix it for you for a small fee.
Rick Edra’s - Workshops designed to help you photo shoot like a pro creating professional looking photos. Our workshops consist of:
Learning how to shoot RAW image files
Learning how to use your DSLR camera
Learning how to shoot manual mode
Learning how to pose your clients to get the best shots
Learning how to use composition and the rule of thirds
Learning how to use Photo Shop. A valuable tool all professionals, photographers and retouch artists use for that amazing look and style.
Learning key tips and secrets from Rick Edra Photgraphy
Learning how to set your camera for the right exposure for different shooting environments.
Learning how to edit your photos from RAW image files to beautiful stunning photos.
Live model photo shoots with written release for your portfolio
*Creating the best photo image is key to any professional photographer.
Our workshop courses start with 2 hours, 4 hours, 8 hours and 1-week schedules. We also provide individual and group workshops. Inquire for pricing details, send us a message on email @ email@example.com
*Also, I will be working with models from web sites to assist me on this project and other projects down the road. If you know of anyone interested in modeling or volunteers needed for helping with lighting and equipment handling? Please have them Email Rick at firstname.lastname@example.org or contact me on facebook, messenger or Instagram? 619-788-7039 for more details?
Nikon Z 50 vs D7500: that’s the big decision for anyone considering a new Nikon camera right now?
This Nikon Z 50 vs D7500 comparison might look like it has an obvious winner; the Z 50 is newer, smaller, lighter and has a faster continuous shooting speed than the D7500, which has been around since 2017. It’s also a battle between mirrorless vs DSLR cameras, which many people imagine has already been won by mirrorless cameras. But let’s not be too hasty, because there’s more to this than meets the eye.
The Nikon Z 50 is Nikon’s first APS-C mirrorless camera. It uses the same Nikkor Z lens mount as the existing full frame Nikon mirrorless cameras, the Nikon Z 6 and Z 7, but a smaller APS-C sensor – or to use Nikon’s term, a ‘DX’ sensor.
This puts the Nikon Z 50 in exactly the same position relative to the full frame Z mount cameras as Nikon’s DX format DSLRs are to its full frame FX format DSLRs. The Nikon Z 50 can use the same lenses as the full frame Nikon Z cameras, but it will also come with its own cheaper and lighter DX format Nikon Z lenses. The Nikon mirrorless camera system is gaining momentum. The Nikon Z 50 isn't just one of the best Nikon cameras to get right now, but perhaps one of the best mirrorless cameras all round. I would go with the (D7500).
If I were you, I would look at buying the: Leica SL2.
The Leica SL2 combines a brand new 47 megapixel full frame CMOS sensor with state-of-the-art sensor-based Body Image Stabilization, to get the best image and video quality possible with all Leica lenses. $5,995.00
What the most important feature of a camera? It's the Sensor that picks up the light.
* Key information on important Photography topics:
Do you need a DSLR Camera for taking Good Photos on Instagram, Facebook or email? The answer is "NO".
40% to 60% of my photos I post on Instagram & Facebook that don't have my watermark, are photos taken with my Samsung Cell Phone Camera. It's small, easy to carry around, I can edit my photos with the built in applications quickly and I can post my photos within a matter of minutes.
For those of you looking to updating your Cell Phones? Cell Phone Companies you may want to consider, listed below?
#1 selling Company for Cell Phones is Samsung. This company has some amazing cell phone camera qualities and models.
#2 selling Company spot, Was the Huawei Cell Phone Company with outstanding images from the Huawei P30 Pro. Simply the best camera phone around. Due to politics with U.S.A. and China, this Cell Phone has dropping in sales. Comes with a Leica Camera System which is far more superior than the Samsung & I-Phone Cell Phone Cameras combined.
#3 selling Company for Cell Phones goes to the I-Phone Cell Phone Cameras.
I did my research between the Samsung and I-Phones Two years ago when I needed a new cell phone and looking for the best specifications at that time. I chose the Samsung Note 8 . If the Huawei P30 Pro was around back then, I would have chosen that phone.
*Note: If your looking to take High Resolution files for printing, better detail from your images, high quality or have a business requiring the best detail with photography? I recommend a Full Frame DSLR Camera.
The biggest difference between a DSLR Camera VS a smart phone is the sensor size. Till phones have sensors that match those of DSLRs, it's silly to think the output will be as good. The Sensor is the base technology of how a camera works. It's job is to capture all the light coming in through the lens.
More information on this later?
* Key information on important Photography topics:
Leading lines refers to a technique of composition where the viewer of your photos attention is drawn to lines that lead to the main subject of the image. A leading line paves an easy path for the eye of your viewer to follow through different elements of a photo.
Photography leading lines are one of the most effective and under - utilized compositional tools available to photographers. You can use them to draw a viewer’s attention to a specific part of the frame. This can be a person, a vanishing point in the background of the frame, or both. This post will give you all the information to start using leading lines for better images.
The leading lines photography definition is a simple composition line concept. The viewer’s eyes are naturally drawn along vertical lines, parallel lines, diagonal lines and even strong horizontal lines. Some of the main subjects in images, such as these, photos, rails, horizon, roof tiles and pier. These make us feel as if we’re standing within the photo itself. It’s important to understand how to use leading lines in photography. This is because used incorrectly, they will be more detrimental than anything. When it comes to leading lines pictures Vs. paths, there’s little difference between the two. Same camera settings are used, such as the shutter speed, where as the aperture might change. The difference between a leading line and a path is simple. A leading line takes you to a point of interest in the frame. And a path tends to lead you to a vanishing point. For example, the image below contains a leading line as it draws your attention to the couple at the top of the stairs against the handrails. The second Imperial Beach photo has your eyes following the horizon and the pier lines taking you to the main subject were the viewer following the lines points to the main subject, Svetlana.
@@@@@@@@@ Look at the third photo, good use of lines, directing towards the bridge? Almost. If you follow the lines through the frame from the lower thirds in the grass, your eyes move out of the frame towards the left. It’s quite easy to get excited about finding powerful photography leading lines. But if they’re not pointing exactly where you want them to, they’re doing more harm than good. Make your viewer feel as if they're standing in the frame, and looking at the path you have to follow to get to your destination. Using leading lines is a much more powerful tool in a photo. It doesn’t matter if you using a Canon, Nikon or a Cell Phone.
Go out there and take those great photos to share with us.
Rick Edra Photography
* Key information on important Photography topics:
Did you know where on your photo, your viewers are most likely looking at first?
The spot your viewers are most likely looking at first on your photos are the brightest spots like a sunset, sunrise, bright lights or bright colors etc. Make sure not to overexpose your photos because it will cause more harm than good. Remember, the key with taking bright lights and bright colors on your photos will allow your viewers to spend more time looking around at other areas of your photos that tell a story, which will engage them into looking at other areas from your shot and also make them feel like they are actually there in the photo with you.
I would like to thank Holly from #2116 for actually explaining her feelings to me after I showed her my photos.
Please feel free to share information like Spencer Pablo, Jeffry Zelt, Cesare Farfan and myself. Regarding - Key information on important Photography topics that we all can learn from.
I'm enjoying your photos. Keep posting your favorite shots. Rick Edra Photography
What are the 3 components to making a great photo "Pop or stand out" ?
#2 The angle of the shot
#3 the settings on your Camera
What's the most important thing to look for when buying a DSLR camera?
It's the camera sensor that captures the light, the physical size of its pixels governs the amount of light recorded for each one. Most sensor manufacturers are now using micro lenses on their pixels to maximize the light collected and the light gathering power determines the dynamic range of the sensor.Pixel size and noise level drive the available dynamic range and very simple natural color solution that delivers accurate color recordings regardless of scene, and smooth tonal transitions without any need for multiple color profiles.
Do you need to travel to far remote locations to capture that great shot?
No, most of my cloudscape photo shots come from my front yard early in the morning at sunrise or at sunset. Why? the best light for photography comes from the early mornings and the late afternoon.
What makes 80% of your photos? Lighting is key. It's the light from which you are capturing from your camera or cell phone, That's the most important factor to making a great image stand out.
Are you able to take beautiful shots with your cell phone camera? Yes, I've seen beautiful sunsets and I only had my cell phone to take the shot and walked away with gorgeous photos.
Do you know what High resolution files are? This is were all the details for printing large photo prints are stored in. If you want quality printing done, you will need your prints stored in High resolution files.
The highest camera angle is “bird’s eye view.” This is when you get up above the scene and look straight down. This angle is great for looking down and seeing all the details of a scene from above.
A bird’s eye view is an unusual angle because you’re not normally up high looking down on a scene. Any angle that is beyond your usual daily experience will make your photo more interesting to look at.
A “high angle” is not quite as extreme as the bird’s eye view. You just need to be a little bit higher than the person or thing that you are photographing.
Think of a high angle as a very normal view of the world for most adults. This is especially true for parents who are always looking down toward their kids.
Even though you experience this angle or perspective a lot throughout the day, it can still be perfect for some of your photos. A high angle is useful for making your subject look smaller or more vulnerable and perhaps making the viewer seem more dominant.
A face-to-face angle is taken at eye level to your subject. This is a very engaging angle and helps to establish a personal connection between the person in your photo and the person viewing it.
This is a great angle for portraits, though a slightly higher than eye level angle is great for portraits too.
For a low angle, you need to be below eye level. As you get down lower, you make the subject of your photo appear a larger. This may add a larger than life feeling to your photos and is great for emphasizing toughn s, or making things look scary or epic.
Also known as “worm’s eye view,” this angle is just like it sounds. You get down as low as you can and look straight up toward your subject.
Again, this is a very unusual angle. You rarely experience this point of view, so it will add an interesting or creative perspective to your photo.
It’s a great idea to capture more than one angle every time you take photos of a moment. It will push your creativity, help you to explore new perspectives and provide you with more views to tell the story.
As you experiment with angles you’ll boost your creativity by breaking out of everyday perspectives. Try capturing a few different angles right now. I would love to see your photos in the comment section below.
Pay attention to your chin.
This is my favorite tip.
Bonus tip:Everyone looks great with the chin slightly down and your head turned about three-quarters to the side. This angle is great for anything from flirty, innocent, and shy, to mean and mischievous. It’s good for almost anything. Keep taking all those great photos!
Traditional advertising, such as an ad in a magazine, facebook or newspaper, is mostly worthless. Don’t waste your money. I’ve tried it. They don’t work. Especially when there are so many free photography marketing tips you can implement.
Instead, imagine having people love your photography business so much that they send all their friends your way. Think about what it would be like to show up #1 in Google for your desired keyword, and to have enough people finding you to meet your profit goals without stress and without spending thousands of dollars on advertising.
It can happen.
It may take some time, but here are 10 free photography marketing ideas that work well.
When you search on Google and include a location in your keyword, such as “Rick Edra Wedding Photographer,” Google is now putting their Google Business listings BEFORE the organic listings in their rankings. These listings are free, so go and get one now!
It’s important to fully fill out your profile and start getting reviews if you want to show up in the local listings. Make sure to upload some photos as well, as they sometimes show up there in the search results. It’s a great way to improve your chances of being found on Google when people are searching for a photographer.
Most Social media sites, such as Facebook, Twitter, Pinterest, Instagram, Snapchat, and others can be super useful ways to promote your business with your family and friends as well with their friends too.
That being said, you have to be super careful not to waste a bunch of time on these platforms as they can be really distracting and eat up your valuable time. I mean, I can go on Facebook to put a post on my business page, and an hour later I’m viewing dogs & cat videos and forgetting to post altogether.
The struggle is real, friends it happens to me too.
So, in order to keep from wasting too much time, use a free service like IFTTT to automate your posts. This allows you to post in one place and then have it automatically post that same content on other platforms. This is how to get the best response with the least amount of time wasted.
Having fresh content on your site is one of the best ways to let Google know that your is site active (which gives you better rankings) and shows your customers that you are busy. When I visit a site that hasn’t been updated in a few months, I often wonder if they are still in business. If you don’t have many shoots, spread out your posts (do a few images one at a time instead of all in one big post) or show some personal work.
It’s also extremely valuable to blog about things that your clients want to know. For example, wedding photographers may want to put out a series on their blog with tips for brides for having better wedding photography (such as hiring a professional lighting company or not getting ready in a church kitchen) whereas portrait photographers may post about what to wear to a session. Providing information to your clients helps them to value you and see you as an authority about the subject.
You’ll also want to make sure that your site is optimized for search engines so you can attract clients who are looking for a photographer like you by searching the internet.
The more I learn about email marketing, the more I realize that I should have started an email list right away from the very beginning. I’m not talking about buying some random list that people are trying to sell you. I’m talking about people who are interested in your work and opt-in to receive emails from you.
The beauty of the email list is that these clients already like your work enough to give you their email address. They want to hear about your business and about the products you are offering. They may even love your work enough that they want to receive an email every time you update your blog with new photos. These people are priceless. Want to do a day of mini-sessions? Tell your email list and give them the opportunity to sign up a day before you open it to the public. Have a new product you are offering? Tell your list about it and entice them to buy it.
In fact, one of the photographers who is in my Marketing course said that with her list of less than 150 people, she’s able to book a full day of mini-sessions simply by sending out a single email. It’s so incredibly powerful for getting more clients.
You can use MailChimp for free if you just send out a basic newsletter from time to time, which is the absolute minimum you should be doing.
However, I highly recommend using Convert Kit. They do have a small monthly fee to use their service, but the automation they provide will easily pay for the cost, and it’ll cost you less than your monthly Starbucks budget which is well worth it. As an FYI, if you purchase using that link, it pays me a small commission at no extra cost to you, so it’s a great way to say “thanks” for the tips I share with you. So thanks in advance for using it!
Word of mouth advertising is one of the most powerful things you can have for propelling your business forward. One way to help encourage that is to reward people for telling their friends about your business and how awesome you are. I like to offer either a free print or a certain amount of print credit to my clients for each friend they refer to us that books a session or wedding. This isn’t free to deliver, but I am putting it in my “free” list because you can pay for it out of the profits from their friend who may not have booked with you otherwise. It’s free to get started and promote.
Get involved with other professionals in your local area. It’s amazing how loyal business owners can be towards each other when you really hit if off. Make sure you’re promoting their businesses to your clients, and they’ll be sure to reciprocate.
If you shoot weddings, it’s especially powerful to network with other wedding professionals since you share clients but don’t have to compete for them.
I debated putting this one on here at all because some photographers give away their work for free for too long, but a contest or giveaway here and there can really help boost visibility to your business.
My friend Cesare and I gave away free wedding photography to one couple each year for the first 3 years of our business as a way to give back to people, and while it has been an incredibly rewarding thing to do on a personal level, it isn’t something that brings in a lot of extra business. Yes, you get some, but generally it’s more about spreading the word about giving back. This is because we’re not offering it to our target market. Our target market can afford higher-end photography, whereas people who enter a contest for something free often do so because they can’t afford the luxury item. It was shocking to me how many people still met with us and booked us while the contest was still open, but our target market would rather book us than wait for the results of a contest but possibly lose their date.
To do this to get more clients, you have to make sure that you’re reaching your target market.
Offering a free gift or a small discount to people who find two or three friends to all schedule photo sessions on the same day can be a huge motivator for people to find others to hire you as well. Again, we’re harnessing the power of word of mouth advertising, but it’s so powerful that it can’t be ignored.
There’s a ton of wedding and portrait blogs out there that feature photography, and there are some portrait blogs that feature portrait photographers as well. Get featured if you can, then promote it where your clients can see it. There’s nothing wrong with reminding them how awesome you are. It’s simply good business.
This not only gets your name out there, but it helps you build relationships with other professionals who may want your services or refer you to people they know. There are very few organizations who would turn down free photography coverage for their event in San Diego or wherever you may be located. Consider donating a session to a cause that is important to you. Or offer up a free session as part of a silent auction or promotional session with your business.
After you start making profits, you will have to spend money to make more money. I like going to local Bridal events like Bridal Bazaar to meet with potential wedding clients and offer specials & Raffle Prizes.
Also, let me know what may work for you that I can add to this list above?
The possibilities here are endless.